B2B Growth Services

Revenue Growth Starts with a Robust Lead Gen Plan

I am Paul Mosenson. Founder of NuSpark. By having me manage your lead generation programs, I will answer the question- “did it work?” Everything I do between me and my alliance team is about answering that question, and optimizing constantly.

It’s all about sales. It’s all about ROI. It’s all about results. Take a look around….

B2B Growth Channels

There’s a number of approaches to lead generation for your B2B or SaaS firm. Luckily Paul has experience with a number of the tools and tactics that will attract the attention of your prospects and turn them into qualified leads. Martech is constantly changing and updating; and that means keeping up to speed with these changes, to your benefit.

The focus here is the three pillars of lead generation: Search marketing, Inbound marketing, and Outbound marketing. Utilizing all three is the optimial approach to lead generation, testing and learning along the way.

Focus on Performance

No matter what tactics Paul recommends for your business growth, rest assured there will be comprehensive reporting and analytics. As a seasoned “growth hacker” campaigns will be constantly optimized for cost-per-lead, cost-per-sale, and conversion rate.

For outbound the metrics will typically include conversation rate and appointment rate for tele-services. Pipeline metrics, from click to close, is what Paul will measure. Optimal growth depends on it.

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Lead Magnet Campaigns

We will write and execute lead magnet lead gen campaigns coupled with optimal funnel cadences

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Demand Generation

We’ll have for you a comprehensive plan promoting your offers distributed via trade media (eBlasts, eNewsletters, Webinars)

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Content Syndication

Promoting content via publisher networks is one of the best ways to add leads into your pipeline. We know many of them. Pay for leads!

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Paid Search

It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?

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Display Advertising

Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.

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Social Media Advertising

YouTube, Facebook, Instagram, Twitter, LinkedIN, Reddit, Quora and more. Lots of opportunities for targeted advertising here. Follow me?

Intent Targeting

We have multiple platforms under my disposal to get you leads actively looking for your services. Warm leads for sure!

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Cold Email

Between our data sources and my technical knowledge of cold email set-up, we can target verified email addresses.

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Appointment Setting

Outbound telemarketing can work with the right list and cadences. Our alliances are proven appointment setters!

Grow Faster and Generate More Quality Leads with Our Process

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Confirm your Targets

Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences. Influencers and decsion-makers are equally important.

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Value Proposition

Next, confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities. It’s your elevator pitch. Why should I become a customer?

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Headaches You Cure

By understanding your buyer personas, we’ll have a list of problems your prospects have, and how you solve them. It’s how content lead gen works. Solve problems.

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Lead Magnet

With a must-have lead magnet, ideal prospects will give up their email address to learn about your solutions or products. The key to generating leads with clues they need you!

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Lead Generation Plan

Now to find the prospects. Search marketing, social media, inbound marketing, content syndication, trade journal advertising, social selling, cold outbound email and list building, and cold calling. A plan covering it all.

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Powerful Landing Page

Convert those leads into prospects with powerful landing pages written and designed for high conversion rate. Showcase benefits, trust, and proof. Convince to click. Convince to convert.

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The Follow-up Funnel

Content leads captured. Now segue them into appointments, quotes, purchases or trials. That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!

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CRM & Optimization

All activity will be tied into your CRM (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI. Spend wisely and grow significantly.

The GainForge Difference: Supercharge your B2B go-to-market strategy with AI-driven precision from GainForge. Paul Mosenson’s AI tools enhance every phase of your campaign, starting with meticulously crafted lead generation messaging that resonates with your target audience. GainForge’s AI also plays a crucial role in lead magnet development, ensuring your offers are compelling and aligned with buyer intent. By optimizing landing pages, these tools boost conversion rates by delivering seamless user experiences. Additionally, GainForge’s robust campaign measurement capabilities provide deep insights, allowing you to refine your strategy in real-time for maximum impact. With GainForge, your go-to-market planning is not just strategic—it’s powered by AI to drive measurable growth and success.