Let’s Talk 

Every business has different priorities, cost structures, and goals.

That’s why I personally review each opportunity—so you don’t waste time on something that’s not a fit.

Let’s chat.  Just a short conversation to explore your needs and start building a working relationship.

Educate. Engage. Convert. Retain.

Today’s buyers aren’t just persuaded by a product—they’re moved by insight and relevance. That’s why we build content offers that both educate and convert.

For ecommerce, that may be a product guide that leads to a personalized offer. For service-based brands, it could be a value-driven lead magnet that builds trust ahead of a consultation.

With Paul Mosenson leading strategy, we help you:

• Promote content and offers that solve real consumer problems

• Use TV or OTT ads with QR codes to connect offline impressions to online actions

• Capture emails and SMS opt-ins for remarketing with time-sensitive offers

• Create segmented nurture flows to guide buyers toward action

• Combine creative storytelling with offer urgency to increase conversions without increasing spend

Whether it’s a free trial, limited-time discount, or a subscription-based special offer—we build media that makes offers perform.

For Larger Clients: Support From Our Media Execution Partner

Our solution partner is a white-label media execution firm with many years of experience supporting agencies and brands across consumer markets. While their early foundation was in out-of-home media, their current role is far broader: a full-scale, omnichannel media execution organization with deep expertise across digital, streaming, programmatic, audio, retail media, experiential activation, and advanced attribution. Their longevity is important not for history’s sake, but because they have operated through every major shift in media buying and measurement—and built systems that still perform in today’s environment.

This partner brings operational depth and buying discipline to the table. They manage the complex, time-intensive parts of media execution that most internal teams struggle to scale effectively: inventory access, negotiations, platform operations, pacing, trafficking, cross-channel coordination, and measurement setup. Their approach is vendor-neutral and platform-agnostic, with decisions driven by efficiency, placement quality, and performance rather than preferred relationships. With experienced teams embedded across the United States, Canada, and the United Kingdom, they combine local market knowledge with the ability to execute nationally and internationally.

The value of this partnership is how it is structured and managed. The execution team operates entirely behind the scenes, while I retain direct control of strategy, planning, offer alignment, budget direction, and optimization. I work closely with their senior operators to review performance, interpret attribution, reallocate spend, and tighten campaigns against real business outcomes. You are not handed off to a vendor or passed between teams. You get experienced leadership guiding experienced execution—working together to ensure media buying stays disciplined, measurable, and focused on profitable consumer growth.

Media Execution Specialties from Our Alliance

Omnichannel Media Buying

• Integrated buying across digital, linear, streaming, and physical media

• Unified planning across paid social, search, video, OTT/CTV, audio, display, and out-of-home

• Ability to flex between programmatic buying and direct IO placements

• Campaigns designed as coordinated systems, not isolated channel buys

Programmatic & Advanced Digital Buying

• Programmatic display, online video, mobile, native, and DOOH

• Access to 100% of industry inventory with negotiated rates at scale

• Start/stop campaign control with no forced minimums

• Real-time pacing, bid optimization, and frequency management

• Sequential messaging and retargeting across channels

CTV / OTT & Streaming Media

• Premium non-skippable CTV inventory across major platforms

• Household-level targeting and cross-device delivery

• Sports streaming, live events, and high-attention environments

• QR-code-enabled CTV campaigns to connect screen exposure to action

• Completion-rate and lift-based measurement, not just impressions

Out-of-Home & Programmatic DOOH

• Static, digital, transit, retail, and place-based OOH

• Programmatic DOOH with geo-based and time-based triggers

• Hyperlocal targeting by proximity, behavior, and movement patterns

• Integration with mobile retargeting to extend exposure into digital channels

• Strong experience tying OOH to store visits, web traffic, and sales lift

Retail & Place-Based Media

• Grocery, convenience, gas, gym, pharmacy, mall, and office networks

• In-market consumer targeting near purchase environments

• Shoppable media and QR-driven engagement

• Ideal for ecommerce, retail, QSR, and service-based brands

Audio & Podcast Advertising

• Streaming audio, podcast, satellite, and digital radio buying

• Daypart and contextual targeting based on listening behavior

• High recall and mid-funnel performance support

• Integrated with retargeting and follow-up media

Experiential & On-the-Ground Activation

• Street teams, pop-ups, product sampling, and guerilla activations

• Event-based and location-based consumer engagement

• College, military, conference, and specialty audience access

• QR and mobile integrations to convert physical engagement into trackable actions

Audience Targeting & Data Strategy

• First-party and third-party data activation

• Behavioral, demographic, intent, and location-based targeting

• Geo-targeting, geo-fencing, and exposed audience retargeting

• Lookalike modeling and audience expansion with control groups

Attribution & Measurement

• Partner-agnostic attribution frameworks

• Brand lift, digital conversion lift, footfall/visitation lift, and sales lift studies

• Test vs. control methodologies

• QR codes, promo codes, call tracking, and offline-to-online attribution

• Optimization driven by CPA, ROAS, incrementality, and profit contribution

Execution, Operations & Scale

• Hands-on campaign management and trafficking

• Creative resizing, formatting, and deployment across channels

• Rapid turnaround from planning to live execution

• Real-time optimization and performance monitoring

• Transparent reporting designed for decision-making, not vanity metrics

One Unified Goal: Profit

Our B2C media buying solution is built to turn ad spend into sustainable revenue by aligning creative, offers, audiences, and attribution under one strategic framework. From ecommerce to appointment-driven service businesses, we build every campaign to convert—and every funnel to scale profitably.

Set Up a Call with Paul Mosenson to Plan a Strategy